From business school
to thought leadership media

MAYA turned ESCP Business School's YouTube channel into a core editorial platform showcasing professors, research, alumni, and business leaders - anchored by recurring long-form formats and editorial series exploring business, innovation, and the future of work. Behind the scenes, MAYA shaped the full narrative strategy and sourced leading experts and thought leaders for every episode, building a continuous publishing rhythm rather than one-off visibility. The result: a stronger academic voice on YouTube, deeper engagement with key audiences, and a long-term media asset reinforcing ESCP's global authority.